💼 Industry: E-commerce Brand, Amazon Seller
🌍 Region: United States
📌 Brand: Lava Lunch
🤝 Client: 52Launch, Inc.
📁 Category: Kitchen & Dining → Travel & To-Go Food Containers → Lunch Boxes
🎯 Services Provided: Amazon PPC Advertising, Amazon PPC Strategy, Campaign Optimization, Ad Performance Management
🧠 Role: Amazon PPC Manager, Amazon Marketing Specialist, Freelance Amazon Ads Consultant
The Challenge
A U.S.-based brand selling premium insulated lunch containers faced increasing advertising inefficiencies on Amazon. Despite significant ad spend, they were seeing low return on investment, high ACOS, and limited profitability. The product had potential but needed strategic ad management to succeed in a competitive category.
Objectives
- Reduce ACOS (Advertising Cost of Sales)
- Improve ROAS (Return on Ad Spend)
- Maximize ad profitability with efficient spend
- Maintain sales volume while reducing cost
My Approach
When I began managing the account in mid-December 2024, I implemented a series of performance-driven changes:
- Comprehensive Audit – Analyzed all existing campaigns and historical performance data
- Keyword Optimization – Identified high-performing search terms, paused low ROI terms, and implemented negative keywords
- Campaign Structuring – Restructured campaigns for improved budget allocation and performance segmentation
- Targeting Strategy – Focused on purchase-intent targeting and refined product targeting
- Bid Management – Manual bid adjustments for precision and profitability
Results: Q1 Performance Snapshot (Jan 1 – Mar 11) VS Previews Years
| Metric | 2023 | 2024 | 2025 |
|---|---|---|---|
| Ad Spend | $48,970.14 | $16,846.54 | $3,240.62 |
| Ad Profit | $4,682.70 | $10,323.88 | $11,195.56 |
| ACOS | 91.91% | 60.61% | 22.45% |
| ROAS | 1.09 | 1.61 | 4.45 |
| Metric | November 2024 | December 2024 | January 2025 | February 2025 | March1-11 2025 |
| Spend | $3,206.00 | $1,467.56 | $1,712.87 | $1,220.00 | $307.75 |
| Sales | $6,906.61 | $4,786.74 | $6,486.79 | $5,973.91 | $1,975.48 |
| Ad Profit | $3,700.61 | $3,319.18 | $4,773.92 | $4,753.91 | $1,667.73 |
| ACOS | 46.42% | 30.66% | 26.41% | 20.42% | 15.58% |
| ROAS | 2.15 | 3.26 | 3.79 | 4.90 | 6.42 |
Visualizing the Results
Amazon PPC ACOS 2024 2025
ROAS Comparison (2024-2025)
Takeaways
- ACOS reduced by more than 75% from 2023 to 2025
- ROAS more than tripled in 2025
- Efficient, hands-on PPC management can produce significant results.
Interested in Results Like These?
If you’re an Amazon seller in the Kitchen & Dining or similar category, looking to cut ad waste and scale efficiently, reach out to explore customized PPC solutions tailored to your goals.
Tags: Amazon PPC Case Study, Freelance Amazon Ads Manager, eCommerce Advertising Strategy, Kitchen & Dining Amazon Advertising, ACOS Optimization, ROAS Growth.