Client: Health and Wellness Product Brand
Service: Amazon PPC Campaign Management
Project Duration: July 1, 2024 – August 31, 2024
Objective: Drive significant sales growth and maximize reach through strategic Amazon PPC advertising.
Overview
This case study details how a data-driven Amazon PPC strategy helped a health and wellness brand achieve notable sales growth over one month. By targeting high-performing keywords, adjusting campaign bids, and optimizing budgets, we were able to expand visibility, attract more qualified traffic, and drive substantial increases in sales.
Amazon PPC Campaign Performance Summary
Amazon Ads performance metrics definitions
July 2024 Performance
- Impressions: 7,170,788
- Clicks: 35,691
- Click-Through Rate (CTR): 0.50%
- Cost Per Click (CPC): $0.79
- Spend: $28,166.69
- Sales: $146,269.99
- Advertising Cost of Sale (ACOS): 19.26%
- Return on Ad Spend (ROAS): 5.19
- Conversion Rate: 7.76%
- Gross Sales: $249,326.41
- Total Advertising Cost of Sales (TACOS): 11.30%
August 2024 Performance
- Impressions: 9,460,652 (+32%)
- Clicks: 45,401 (+27%)
- CTR: 0.48%
- CPC: $1.06 (+34%)
- Spend: $48,154.11 (+71%)
- Sales: $202,341.41 (+38%)
- ACOS: 23.80%
- ROAS: 4.2
- Conversion Rate: 7.87%
- Gross Sales: $328,373.60 (+32%)
- TACOS: 14.66%
Amazon Ads Campaign Strategy & Execution
- Keyword Targeting for High-Intent Searches
- Focused on high-intent keywords that aligned closely with customer purchasing behaviors, leading to an effective conversion rate and a steady increase in sales month over month.
- Bid and Budget Adjustments
- Adjusted bids to ensure prominence on valuable keywords, while optimizing daily budgets to drive maximum impressions and clicks. The August budget increase allowed us to capture additional market share, translating into a substantial rise in sales.
- Boosting Conversion Rates
- By refining the keyword selection and prioritizing those with high conversion potential, we achieved incremental improvements in conversion rates (from 7.76% to 7.87%), leading to more efficient ad spend.
- Continual Performance Monitoring
- Weekly assessments enabled us to make rapid adjustments to bids and budgets, maximizing reach while maintaining efficient ACOS and strong ROAS.
Amazon PPC Case Study Results
- Significant Sales Growth: Gross sales grew by 32% from July to August, driven by increased impressions, targeted keyword bidding, and optimized budget allocation.
- Increased Visibility and Market Reach: A 32% increase in impressions and a 27% rise in clicks from July to August demonstrated successful expansion in audience reach, helping position the brand as a market leader.
- Sustained Efficiency: Despite higher ACOS in August, ROAS remained solid, underscoring the effectiveness of our approach in converting ad spend into substantial sales growth.
Key Takeaways
This Amazon PPC case study showcases the impact of precise targeting and bid management in driving sales growth. By optimizing campaigns for high-converting keywords and adjusting budgets strategically, we achieved the client’s objective of increasing sales and market reach effectively within the budget parameters.
Conclusion
This case study highlights the power of strategic Amazon PPC campaign management in driving significant sales growth and market visibility. By leveraging precise targeting, bid optimization, and data-driven decisions, we successfully met the client’s goals within the project timeline. Ready to elevate your brand’s performance on Amazon? Contact us today to discuss how we can help you achieve similar results!