Category: Kitchen & Dining → Vacuum Sealer Bags → Small Appliance Parts & Accessories
Client Type: E-commerce Brand, Amazon Seller
Region: United States
Date Range Analyzed:
- Period 1: Dec 5, 2024 – Jan 6, 2025
- Period 2: Jan 7, 2025 – Feb 8, 2025
🎯 Objective
The goal was to reduce advertising inefficiencies, lower ACOS (Advertising Cost of Sales), and scale ad profitability while supporting overall product sales for Pack Saver Vacuum Seal Bags.
📈 Results at a Glance
| Metric | Dec 5–Jan 6 | Jan 7–Feb 8 | Change | % Change |
|---|---|---|---|---|
| Total Sales | $2,611.80 | $3,068.68 | +$456.88 | +17% |
| Ad Sales | $480.37 | $1,465.62 | +$985.25 | +205% |
| Ad Spend | $1,055.38 | $315.13 | –$740.25 | –70% |
| ROAS | 0.46 | 4.65 | +4.19 | +911% |
| ACOS | 219.7% | 21.5% | –198.2% | –90% |
| TACOS | 40.41% | 10.27% | –30.14% | –75% |
| Ad Cost per Order | $34.04 | $10.87 | –$23.18 | –68% |
| Customer Acquisition Cost | $10.55 | $4.15 | –$6.41 | –61% |
🧠 Strategy Overview
As the Freelance Amazon PPC Manager, I took a deep dive into the existing campaigns and made the following key optimizations:
🔍 Audit & Cleanup
- Paused high-spend, low-converting auto and broad campaigns
- Removed underperforming keywords with high CPC and low CTR
📊 Strategic Campaign Build
- Rebuilt Sponsored Product campaigns with tightly grouped keywords
- Focused on high-intent, converting search terms using historical data
- Introduced low-competition, high-ROAS ASIN targeting
💡 Performance Boosting Tactics
- Leveraged negative keywords to eliminate wasted spend
- Monitored and optimized daily for bid adjustments and placements
- Reduced bids and increased control with fixed bids where needed
💥 Outcome Highlights
- 911% ROAS increase (from 0.46 to 4.65)
- 90% drop in ACOS (from 219.7% to 21.5%)
- 75% TACOS reduction, freeing up margin
- Ad Spend slashed by 70%, with more than 3x growth in Ad Sales
- Customer acquisition cost cut by 61%, improving profitability
The campaign became significantly more efficient, and the product achieved better profitability at scale with smarter ad spend.
🧩 Takeaway for E-Commerce Brands & Amazon Sellers
You don’t always need to spend more to earn more.
With the right Amazon advertising strategy, profitability, ROAS, and efficiency can skyrocket—even with a leaner budget. This case proves that careful optimization and ongoing management can lead to sustainable growth and reduced cost per sale.
🔑 Keywords for My Role
Amazon PPC Manager, Amazon Advertising Specialist, Amazon PPC Expert, Freelance Digital Marketing Amazon, Amazon Ads Campaign Manager, Amazon Marketing Consultant, Amazon Marketing Specialist, Amazon Advertising Consultant, Amazon Marketing Freelancer, Amazon PPC Freelancer, Amazon Advertising Manager.
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